Hey,

I'm Magriet

Helping entrepreneurs build businesses that feel like home.

I’m the founder of The Business Socialite and a mentor for small business owners who want clarity, confidence, and strategy to grow, without the overwhelm.

My Story

Seven years ago, I was sitting in a corporate office, staring at my computer screen, wondering if this was really it. I had the degree, the paycheck, the title — but not the fulfillment.

One conversation with Aunt Anne, our receptionist, made me realize I could spend decades climbing someone else’s ladder… or I could build my own.

So I quit.


I launched my first business, failed miserably, and learned more than any MBA program could’ve taught me. I sold my car, invested in mentors, and figured out how to use social media to attract the right people and build a business aligned with my values.

Today, that decision has turned into The Business Socialite — a thriving education company where my husband and I get to teach entrepreneurs how to grow businesses with clarity, strategy, and purpose.

What I Believe

At The Business Socialite, we believe:

  • Success isn’t about doing more, it’s about doing the right things.

  • Social media doesn’t have to feel overwhelming.

  • Your business should reflect your values, not drain your energy.

  • Confidence comes from clarity, and clarity comes from strategy.

You’re not just running a business.

You’re building presence, influence, and a future on your own terms.

What I Do

Through The Business Socialite, I help small business owners go from overwhelmed and invisible to confident and magnetic with proven social media strategies and mentorship.

Here’s how we can work together:

  • The Business Socialite Community – ongoing mentorship and training.

  • The Social Media MBA – our signature framework to Magnetize, Build, Amplify.

  • Workshops & Programs – practical, action-oriented learning experiences.

Beyond the business

When I’m not helping business owners grow their social media presence, you’ll find me playing padel, building vibrant communities, or sipping a cappuccino while enjoying time with my adorable dachshund. I believe that business should be as enjoyable as life itself and that’s exactly what I want for you.

1500+

BUSINESS OWNERS

TRAINED

10M+

CONTENT

VIEWS

∞+

CAPPUCCINOS

ENJOYED

You May Know Me From:

ENCA

I spoke with eNCA about the pros and cons of campaigning using social media, sharing practical guidance on how to navigate political content responsibly, recognise misinformation, and understand the influence that digital platforms can have on public opinion and elections.

SABC News

I shared practical insights on online opportunities for building a side hustle, discussing how social media and digital platforms can be used to create extra income or grow a business in today’s online world.

RSG

I shared tips for businesses on how to start the year off right by setting up their social media platforms correctly and aligning them with the right objectives — whether that’s driving sales, increasing foot traffic, or building brand awareness.

Die Sarie

I was featured in the Sarie Magazine. In this article I talk about that it is never too late to start learning how to use social media to grow your business.

Die Groot Ontbyt

I had the pleasure of joining the Groot Ontbyt team in studio for a conversation on responsible social media use. It was an honour to be part of one of my favourite South African television programmes, where we discussed practical ways to use social media more mindfully and intentionally in everyday life.

Expresso (Guest)

You might also know me from the Women Who Inspire series, where I shared why you’re never too old to start your own business and how mindset, clarity and consistent action can help you build what you’re passionate about — no matter your age or experience. In the conversation I talk about practical steps to begin, the opportunities available to aspiring entrepreneurs, and encouragement for anyone ready to take that first step toward growth and impact.

KykNet: Winslyn (Guest)

I appeared in the Winslyn studio to talk about my journey as an entrepreneur and social media marketing strategist, and to share how I help business owners and creators grow their brands through my business and social media business school.

Via - Meer As Net 'n Loopbaan

I explained how I help people leverage their public profiles to earn money and grow their businesses through social media.

Besigheid wat saak maak

I shared why social media is such a powerful tool for business and how you can start using it effectively, even if you’re just getting started.

Rooi Rose

I share my experience with Instagram verification and whether it’s worth it for building your personal brand. I explained how the blue verification badge has evolved, the real pros and cons of paying for verification, and how it can add credibility and security to your profile, especially if you’re serious about growing your online presence and business.

Maroela Media

I hosted a practical series for Maroela Media focused on helping new business owners get started with their business and build a strong social media presence from day one.

Vrouenetwerk

I had the honour of working with the VroueNetwerk, providing training and sharing insights to help women grow their businesses and use social media more effectively.

Marketing Indaba

I spoke at the Marketing Indaba, sharing my expertise on marketing strategy and helping businesses strengthen their brand presence.

Money Mindset Media

We hosted an event with the amazing Minki van der Westhuizen, Rolene & D'niel Strauss. This masterclass was for Entrepreneurs and Business Owners who choose to raise their level of thinking to take the next step toward business and personal growth.

GRAM-it! with Magriet

For this event, we had thousands of people in the room with us and thousands of people from all over Africa and the world, joining us live online.

At this event, my biggest goal was to help participants realise, that focusing on problems achieves nothing, but becoming a solution-driven person can achieve miracles.

The Citizen

I share how parents can help their children be smart and responsible with their smartphones and social media use. I shared practical advice on why it’s important to have open conversations with kids about what they post online, how content can stay online forever, and how parents can guide and protect their children in a digital world.

Radio Tygerberg

I was featured on Die Real Brekfis on Radio Tygerberg, where I shared practical advice for job seekers and anyone looking to create additional income streams. In the interview, I talked about how to use social media strategically to find opportunities, position yourself for work, and explore new ways to earn — especially in today’s competitive digital landscape.

Let's Connect!

✉️ [email protected]

Instagram 💛 @magriet.co

Facebook ➡️ Magriet Groenewald

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